Solutions to improve students’ perception of service quality and increase their choice intention: An investigation in American Polytechnic College : Master thesis of Business Adminstration; [Code : 8340101]

Nguyen, Tuan Anh

Solutions to improve students’ perception of service quality and increase their choice intention: An investigation in American Polytechnic College : Master thesis of Business Adminstration; [Code : 8340101]

dc.contributor.advisor	Nguyen, Xuan Nhi (ASSOC. PROF. DR.)
dc.contributor.author	Nguyen, Tuan Anh
dc.date.accessioned	2025-08-01T03:52:28Z
dc.date.available	2025-08-01T03:52:28Z
dc.date.issued	2025
dc.description	158 tr.
dc.description.abstract	This study explores how service quality and perceived service quality influence potential students’ intention to choose American Polytechnic College (APC). It examines the actual enrollment performance of APC and investigates how various dimensions of higher education service quality (such as tangibles, responsiveness, reliability, assurance, and empathy) impact perceived service quality. Perceived service quality is analyzed as a mediating variable that affects students’ decision-making. Findings show that perceived service quality significantly mediates the relationship between service quality dimensions and students’ intention to enroll. Based on the analysis, the study recommends improving facilities, enhancing staff responsiveness, maintaining academic reputation, and personalizing student support services to boost enrollment intentions.
dc.identifier.uri	https://repository.ntt.edu.vn/handle/298300331/553
dc.language.iso	en
dc.publisher	Nguyen Tat Thanh University (Faculty of Business Administration)
dc.subject	Service Quality (SERVQUAL)
dc.subject	Perceived Service Quality
dc.subject	Intention to Enroll
dc.subject	American Polytechnic College (APC)
dc.subject	Higher Education Marketing
dc.subject	Enrollment Performance
dc.subject	Tuyển sinh
dc.title	Solutions to improve students’ perception of service quality and increase their choice intention: An investigation in American Polytechnic College : Master thesis of Business Adminstration; [Code : 8340101]
dc.type	Thesis