The relationship between perceived customer value, customer satisfaction, and customer loyalty at Community Pharmacies: A Cross-Sectional Study in Ho Chi Minh City : Graduation Thesis

dc.contributor.advisor	Ngô, Ngọc Anh Thư (MSc)
dc.contributor.author	Nguyen, La Xuan Thu
dc.date.accessioned	2025-06-27T02:22:41Z
dc.date.available	2025-06-27T02:22:41Z
dc.date.issued	2023
dc.description	141 tr.
dc.description.abstract	This study investigated factors influencing customer perceived value and its relationship with satisfaction and loyalty at community pharmacies in District 1, Ho Chi Minh City. A cross-sectional survey of 400 customers was conducted using quota sampling. Results showed five key factors impacting perceived value: Empathy, Responsiveness, Assurance, Reliability, and Tangibles. These factors explained 52.9% of the variation in perceived value, which in turn influenced customer satisfaction and loyalty (39.9% each).
dc.identifier.uri	https://repository.ntt.edu.vn/handle/298300331/464
dc.language.iso	en
dc.publisher	Nguyen Tat Thanh University (Faculty of Pharmacy)
dc.subject	Perceived value
dc.subject	Customer satisfaction
dc.subject	Loyalty
dc.subject	Community pharmacy
dc.subject	Ho Chi Minh City
dc.title	The relationship between perceived customer value, customer satisfaction, and customer loyalty at Community Pharmacies: A Cross-Sectional Study in Ho Chi Minh City : Graduation Thesis
dc.type	Thesis