Digital Library ::Duyệt theo Tác giả "Nguyen, La Xuan Thu"

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The relationship between perceived customer value, customer satisfaction, and customer loyalty at Community Pharmacies: A Cross-Sectional Study in Ho Chi Minh City : Graduation Thesis
(Nguyen Tat Thanh University (Faculty of Pharmacy), 2023) Nguyen, La Xuan Thu; Ngô, Ngọc Anh Thư (MSc)
This study investigated factors influencing customer perceived value and its relationship with satisfaction and loyalty at community pharmacies in District 1, Ho Chi Minh City. A cross-sectional survey of 400 customers was conducted using quota sampling. Results showed five key factors impacting perceived value: Empathy, Responsiveness, Assurance, Reliability, and Tangibles. These factors explained 52.9% of the variation in perceived value, which in turn influenced customer satisfaction and loyalty (39.9% each).