Ngô, Ngọc Anh Thư (MSc)Nguyen, La Xuan Thu2025-06-272025-06-272023https://repository.ntt.edu.vn/handle/298300331/464141 tr.This study investigated factors influencing customer perceived value and its relationship with satisfaction and loyalty at community pharmacies in District 1, Ho Chi Minh City. A cross-sectional survey of 400 customers was conducted using quota sampling. Results showed five key factors impacting perceived value: Empathy, Responsiveness, Assurance, Reliability, and Tangibles. These factors explained 52.9% of the variation in perceived value, which in turn influenced customer satisfaction and loyalty (39.9% each).enPerceived valueCustomer satisfactionLoyaltyCommunity pharmacyHo Chi Minh CityThesis